Today’s consumers place a high value on the look and design of your product’s packaging: 72% said it often influences their purchasing decisions.
And if you’re in the B2B space, consider that 60-80% of satisfied customers don’t go back to the same company for repeat purchases. Why? According to Forbes writer Larry Myler, it’s often due to a lack of connection. To be blunt, there was nothing special about your product that kept them loyal.
In both of these scenarios, branded packaging can help tell your story and provide a differentiator to help your customers remember you. In this blog, I’ll help walk you through the benefits of branded packaging and give you some examples of how you can make it work for your business.
Branded packaging can be as simple as printing a logo on a box, or as complex as customizing the entire unboxing experience.
What’s right for your business? There are multiple factors at work. If you’re considering branded packaging, think about the following:
At this point, you’re probably wondering, “OK, but does packaging design really make a difference?” Here are a few stats to consider:
The bottom line is, packaging does make a difference for your product and sales. In the next section, I’ll go over a few key points to keep in mind as you think about what your packaging should look like.
Tell a story with your product packaging. Just think of that light blue Tiffany box, the shape of a Coca-Cola bottle, or even how a McDonald's Happy Meal box is made. The packaging of these products is part of the experience and leaves an impression on the consumer.
No matter what your product is, keep the following concepts in mind:
Unless you’re a professional designer yourself or have one in-house, I would strongly advise against the DIY route for your product packaging.
For one, you’ll probably quickly find that the idea you have in mind doesn’t translate to your product packaging itself. You’ll also need to provide certain files to the printer or vendor, which can be a nightmare if you aren’t well-versed in graphic design. Finally, you’ll probably spend much more time and effort trying to get it right rather than having a pro do it for you.
That’s not to say you can’t have ideas in mind for what everything should look like. When you find a designer you want to work with, you can discuss your vision together and they’ll bring it to life.
Once your design is in hand, you can go to your packaging vendor and work on translating it to your pieces.
If you’re reading carefully, you probably noticed that getting a packaging design created can be a two-step process: Finding a designer and creating the look, and then going to the packaging vendor to get it all created. If it sounds like a lot of hassle, that’s because it can be.
At M-Line, we can take your packaging from design to prototype to reality. We’ve been in business for more than 30 years, so we can answer all of your questions and help you make the most of your packaging.
Learn more about our custom packaging design services and check out a few of the design ideas we've created over the years.
This blog was originally published on Oct. 29, 2020. It was updated on May 9, 2022.